Inside Khuwaab.

A brand created from a love for modest fashion, beautiful details and the idea of modesty that feels like you.

Khuwaab: The Vision.

Hi, I am Rimsha. Founder & Creative Director of Khuwaab by Rimsha.

Khuwaab started with a simple idea: to create modest pieces that I would genuinely want to wear myself. Growing up between Pakistani and Emirati cultures, modest fashion was always part of my world. But I wanted to create something that felt current, feminine and easy to incorporate into our daily wardrobes.

Khuwaab was created for the everyday woman — the woman with places to go, people to see and a wardrobe that needs to work with her. Pieces that feel special, but are easy to wear. Feminine, considered and made to become part of your everyday. Modest clothing should feel effortless, personal and completely your own.

From selecting fabrics to the tiniest detail, every thread and every button is hand-picked to feel like a second skin: graceful, timeless, and made with purpose.

This brand is personal. It carries a piece of my story, my vision, and my hard work — and I hope, in some way, it becomes a part of yours too.

Khuwaab means “dream” in Urdu — خواب.

The name felt fitting due to my Pakistani heritage and most importantly because this brand began as exactly that — a dream I had long before Khuwaab came to life. What started as an idea became sketches, fabric samples, late nights, learning new skills, small details and eventually pieces I could hold in my hands.

Khuwaab is a reminder that something can begin quietly and still become something meaningful. There has been a lot of learning along the way, but every collection has brought me closer to the vision I had in my head all those years ago.

Khuwaab was always created with you in mind.

For the woman finding her style.
For the woman building a wardrobe she genuinely loves.
For the woman who wants her modesty to feel effortless and her clothes to feel like her.

Khuwaab: The Meaning.

Khuwaab: Our Values.

Care

Made with purpose, worn with peace. At Khuwaab, care means thoughtful design, meaningful intention and garments that feel as good as they look.

Mission

Reimagine modest fashion through timeless designs - creating a space where every woman feels seen, elegant and at peace in what she wears.

Value

 Our values are rooted in cultural appreciation. Every piece is crafted to honor individuality and celebrate the beauty of being covered with confidence and grace.

 FAQs

  • Yes, we do! We currently ship to many countries worldwide. Shipping times and fees may vary depending on your location — you’ll see details at checkout.

  • Shipping times may vary depending on your location. Standard shipping typically takes up to 2–3 weeks. You’ll receive an email with tracking details as soon as your order has been dispatched.

  • As a small business, we’re currently unable to offer returns or exchanges unless the item you received is damaged or faulty. If that’s the case, please reach out to us at contact@khuwaabbyrimsha.com and we’ll do our best to make it right.

  • We include a detailed size guide on each product page to help you find your perfect fit. If you need further assistance, don’t hesitate to reach out via our socials or email us at contact@khuwaabbyrimsha.com.

  • Not at the moment — but we’re determined on making our range as inclusive and size-friendly as possible.